One of your objectives – perhaps your foremost objective – when designing a product label is to make sure that it catches the attention of your target audience. But not many of us realise that a good product label is also a direct statement from your brand, whether it’s your brand’s quality, its integrity, its longevity, and so on. There’s a lot more to product labels than we may think, and if you are aiming to not only attract attention with your product label but also solidify your brand image through it, here are some top ideas for designing and creating the perfect label for your product.
Consider the readability
There are general details that almost all product labels have: the product’s name, the logo of the company making the product, the units of the product or its quantity, and more. Your product label can even include a tag-line or a brief description of the product or its benefits. Lengthier details are often included on the other side of your label as well, such as how to use it, what its ingredients are, and so on.
All of this information needs to be readable. Consider the readability of your product information first and foremost, because your customers will try to get as much information as they can about your product when they pick it up from the shelves. Your text should be as legible as possible, and the size of your font should be ideal so that your audience can read it even from a distance. For text, more than a 6-point font is ideal, and for other info, more than a 10-point font is recommended.
Make use of typographic pairing
Many product labels have limited space when it comes to content and image, so you should bear this in mind and create a juxtaposition with the use of typographic pairing, as recommended by labelling machine experts such as Atwell Labellers. Your customers, for example, can more easily recognise different blocks of information with contrast. If you need continuity between one detail and another, then you can make use of the same font. Your objective with typographic pairing is to showcase the relationship between the choices of type and the information imparted in the label. You also want to have a more impactful design, so make use of fonts that can reflect your product’s nature.
Don’t forget white space
White space is also particularly useful for product labels, but sadly, not many designers consider it carefully. White space is essentially the product label’s background colour since it isn’t filled with images, illustrations, or text. With white space incorporated into your product label design, you can easily separate and distinguish one block or chunk of information from the next, making it easier for your customers to understand your message. If you want something more minimalist for your product label, white space is a good choice because it can make your design look more sophisticated and modern. Have you ever wondered why products such as cosmetics, baby products, and other products consist of a lot of white space? Because it serves to calm and soothe the mind as well.