YouTube Shorts are a great way to add variety to your channel. They’re also a smart way to get your videos noticed by viewers, especially if they are emotionally engaging.
The camera on the YouTube app has many features to make your video stand out, including fun editing tools like special effects you might have seen on TikTok. These are accessible from a side vertical panel.
Start With a Story
How to make shorts on YouTube? You first need to create an engaging story when making shorts for YouTube. Shorts are an excellent way to introduce yourself, your brand, or your product. They also allow you to create a behind-the-scenes look at your work, giving viewers a sense of closeness with you and your brand. If you are an influencer, consider using them to show a day in the life of your brand or a typical day on a shoot.
YouTube’s audio library has popular songs that can add a soundtrack to your video. However, you must ensure that the music aligns with the theme of your video and complies with licensing agreements to avoid copyright claims. You can also explore other licensed music platforms to find trending tracks that will help boost your reach and discoverability.
Since people have become accustomed to scrolling their never-ending feeds, you must ensure your video captures their attention immediately. You can start your video with a powerful first frame, compelling text, or triggering an emotion like humor or awe. For example, Rebecca Smiff’s “reading the longest book ever written” video begins with a captivating hook that keeps you engaged until the end of the clip. You can try out a variety of different hooks to see which one performs best.
Record Your Video
When creating a short for YouTube, it’s important to plan. This will ensure you get all the necessary footage and prevent shooting mishaps. You can also use a script to help you keep on track. A good video script should have a clear introduction and detailed instructions for each scene. It should also cover any questions your viewers might have and include a conclusion.
It’s important to use the right equipment to create a professional-looking short. Make sure to have a microphone, a camera, and a tripod to record your video. Also, make sure the room you’re using is free of clutter. A clean and simple background will keep your viewers’ attention on the subject of the video.
Once you have the footage you need, use the YouTube app to upload it to your account. You can then edit it by adding a description and tags. You can add a video thumbnail and create a soundtrack for your YouTube Shorts.
Be careful about copyrights if you want to add music to your video. YouTube’s policy is to remove videos that violate its rules, so it’s best to avoid using popular songs. However, you can still use music from your collection if it’s private.
Add Music
Adding music to your shorts for YouTube can help your audience relate to the video and connect with your story. It’s also a great way to add emotion and make the video more interesting.
You can use any copyright-free song that matches your video’s mood. YouTube has a built-in music library for Shorts that you can browse to find a song or sound. You can also search and filter songs by genre or popularity. You can adjust the volume and trim the song to match your video.
When editing your Shorts, keep the length at less than a minute. This will help viewers retain your content and ensure you get enough views to meet your goal. It’s also important to identify the kind of experience that your audience is looking for. They may want to be entertained, inspired, or taught – depending on the topic of your video.
The beauty of the Shorts platform is that creators can go down either route, whether it’s a raw edit or a polished production. The shorter format also means that your audio is more important than ever. You can easily upload a custom audio track to your Shorts using third-party tools like VEED, which also provides copyright-free tracks in its library. This is an excellent option to avoid the hassle of navigating copyright claims and restrictions.
Add Text
A YouTube Short is a video that you can upload to YouTube. This video format is very similar to TikTok and Instagram Reels, but it allows you to add captions for deaf or hard-of-hearing viewers. This is an excellent way to increase your video engagement and make your videos more accessible. YouTube offers a special built-in editor for this purpose called YouTube Studio Editor. This allows you to add subtitles, see statistics, keep track of comments, and monetize your video.
Click the Text button on the editing screen to add text to your short. This will bring up the text editing screen, where you can select a font and size. You can also change the text’s timing by dragging it on the timeline view.
Adding music and text to your YouTube Short is important to make it more engaging. You can use the built-in music library or upload your music, provided you have the rights to do so.
You can also edit your video’s visuals to make it look more interesting and professional. The editing tools are very easy to use and provide plenty of customization options. You can even add text animations to your video to make it more appealing to viewers. The text animations include profile titles, lower thirds, speech bubbles, and news titles.
