Your website is often the first impression that potential customers get of your business. And for users who have disabilities, the internet might be the best way for them to interact with your company. In some cases, your website may be the first and only impression that they get. Ensuring that your website is accessible to all will create a smoother and more enjoyable customer experience for all your customers. accessiBe explains why having a compliant website is so important in 2021.
Make Every User Feel Welcomed
Creating an accessible website is not as difficult a task as most people believe it might be. There are several simple things that you can do to make your website more accessible. Start off with an accessibility test to figure out what your website is doing well so far in terms of accessibility and what could be improved to make it more user-friendly for users with diverse abilities.
Improve Your Reputation
Accessibility is becoming more and more important to customers today, whether or not they would directly benefit from having more accessibility features on your website. By making your website easier to use and view for everybody, you will not just improve satisfaction among users who are in need of these features, but also from customers in general, who are more likely to support inclusive businesses who consider others during the design process.
It’s Easy to Do
Creating an accessible website does not have to be tricky. In addition, improving the accessibility of your website does not need to take away from the brand image or the website aesthetics. There are various options for color-blind friendly design, for example, that you can implement in line with your branding. In some cases, all it will take is some small tweaks to improve the accessibility of your website, for example, adjusting colors to have a higher contrast so that text is more readable, or adding heading tags and alt text to images and videos for users who access the site using a screen reading device.
Today, making sure that your website is accessible to all is more important than ever.
