6 Crucial Tips to Plan for Your Summer Sales Event

The summer may be an amazing option for a sale, but planning for a summer sales event may not be something you know how to do. If you want to plan a summer sales event for your company, it’s important to make sure that you do everything you need to pull it off appropriately. Here are six important tips to make sure your company’s summer sales event goes off without a hitch.

1. Make Sure Summer Is a Good Time to Have a Sale

Summer is a great time for many companies to have sales, but not all of them. For example, if your company sells skis and skiing accessories, summer might not feel like the appropriate time to have a blow-out sale. On the other hand, travel companies often ramp up their advertisements during the summer.

2. Decide on the Specific Timing and Focus of the Summer Sale

Summer includes a variety of great holidays, including Fourth of July, Father’s Day, and even Memorial Day, which, while it isn’t technically the astronomical beginning of the summer, is typically considered the start of the summer season in the United States. Keep an eye on consumer trends to decide what you’ll promote during the summer sale.

3. Create a Marketing Plan for Your Summer Sale

Email marketing, social media, paid advertising, and even phone campaigns can all be great ways to contact potential customers and let them know about the upcoming summer sale. Choose a few of these, especially ones that you’ve used before, and use them for your sale.

Motivate your sales teams with commission plans so that they can further help pitch the event to potential and current customers.

4. Train and Equip Employees to Work the Sales Event

Whether this is your first sales event or not, you need to make sure your employees know how to work a sales event. Give employees information on the sale itself, the specific items you’re hoping to push, and how to react to higher levels of customer demand than usual.

5. Talk to Your Vendors and Suppliers Prior to the Sale

Vendors and suppliers may need to know that you’re expecting more business than usual during your sale. For example, let your bank know so that the bank knows to expect higher levels of purchasing and deposits. It’s also a good idea to talk to product suppliers and see whether you can get a bulk discount.

6. Measure Your Summer Sales Event Success to Prepare for Next Year

Once the sale is over, celebrate the success with your employees. Additionally, make sure you ask employees what went well, what could have gone better, and how you could improve for next year. You should hope that your sales event gets better year after year.


A summer sales event can be an amazing way to drum up business. However, if you don’t plan for it properly, it could end up being more trouble than it’s worth. With these six tips, you’ll be able to make sure that you plan and carry out your company’s summer sales event in the most effective way possible.

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