What Are Real Estate Leads?

Real estate leads come from many sources. Social media expired listings and FSBOs are just a few of them. In addition, there are some tools you can use to generate leads. These tools help you identify people interested in buying and selling real estate. They also help you track the behavior of your prospects and provide helpful information on follow-up.

Expired Listings

Expired listings are real estate leads that have expired for some time. You can use a phone call, email, or letter to reach these leads. However, you should avoid using text marketing because it may violate the recipient’s privacy. Moreover, it may violate the law if recipients report your texts as spam. Also, if you use a phone number, it may be listed on blacklists or online complaint directories.

If you want to get a list of expired listings, check the multiple listing service (MLS). Expired listings are often an excellent opportunity to find a motivated seller, especially if they have a high-end listing. Besides, expired listings are cheaper than other forms of real estate leads.


FSBOs, or for sale by owners, are a valuable source of real estate leads. These listings are generally available to every broker. However, you should contact them as soon as possible. It would help if you also considered using an online classified to find these homes. These sites will give you an idea of how long the listing has been on the market.

Once you have a lead, try to reach out to them more often. Initially, you may find that the homeowner is resistant to working with you. Then, you can try to warm up to them by providing value. Once they’ve warmed up to your presence, add them to your contact list and set follow-up actions with them.


Pre-foreclosures are real estate lead opportunities that can be lucrative. While they are less competitive than other real estate types, these leads are still highly profitable. A real estate agent can help sellers navigate the pre-foreclosure process and protect themselves from predatory individuals. For example, a real estate agent can teach a seller how to avoid paying more for a property than it is worth.

Online directories offer an extensive database of pre-foreclosure listings. These directories include detailed property information with filtering capabilities, making it easy to find pre-foreclosure listings in your area. An online directory is convenient, accessible, and requires no real estate license. However, these databases are only as good as the information they provide, so you should always verify the information you’re receiving.

Social Media

While social media is a great way to promote your business, you must be selective about what you post. As a real estate professional, you should focus on creating valuable content that can help you build a loyal following. This can be as simple as creating a free resource that your followers can share.

Website Traffic

To generate real estate leads, you must understand what draws visitors to your website. It is essential to create a unique website that provides fresh content. Your website should have different pages for different products and services. You can duplicate popular pages but make sure that they have unique content. 

It would help if you did all you could to attract visitors to your site. Ensure your web address is included in your email signature and other promotional materials. Then, it would help if you created a marketing plan to drive traffic to your website. Direct response marketing is another effective way to attract visitors.

Lead Scoring

Lead scoring is an integral part of marketing but can also be time-consuming. The key is to categorize prospects into buckets based on specific characteristics. This allows you to assign a rating to each lead quickly. Lead scoring can help you determine which marketing activities are worth your time.

To begin, consider the demographics of your ideal clients. Ideally, they should be 40 or older and make a minimum of $100,000 a year. These leads should be given higher priority than others. By doing this, you can allocate your marketing efforts to those leads that are most likely to make a purchase.

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